Ken Jeong AHA Hands-Only CPR PSA

Hangover 2 star, Ken Jeong (and real-life doctor!) delivers Hands-Only CPR knowledge in our new PSA! Please visit http://ow.ly/5jQkK for more information.


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Stacy AHA Science
Posted on Jul 15, 2011 by Stacy AHA Science
The American Heart Association recently launched the “White Suit” promotional and fundraising campaign! This campaign promotes Hands-Only CPR fundraising and awareness. Below is a highlight of some of the exciting activities currently underway – all designed to engage the viewer and drive them to heart.org or Crowdrise.com (see below) to make a donation, learn how to do Hands-Only CPR and even fundraise on behalf of the American Heart Association.

Celebrity Ambassador Video -- TV and film star Ken Jeong shows how disco can help save lives
Ken Jeong, star of The Hangover, The Hangover Part 2, and the NBC series Community, combines his comedic prowess with his medical training in our new Hands-Only CPR video, using the disco hit "Stayin' Alive" to help people remember what to do in a sudden cardiac arrest. Learning Hands-Only CPR to this popular tune has been proven to increase training efficacy and retention. Ken has been a wonderful supporter – donating his time to make our video and even Tweeting and updating his Facebook status to help get the word out. He also shot a “bonus interview” speaking to his medical training and great respect for the AHA and importance of CPR.

Crowdrise.com
The AHA has established a relationship with this popular social fundraising website to help raise funds for White Suit. Crowdrise.com, founded by actor Edward Norton, uses an inventive model of incentives (giveaways and “points”) to drive donations and fundraising and has seen great success when leveraging celebrities to help in these efforts. We hope to engage new audiences by using this modern platform and learn more about effective donor conversion strategies. The team has put together a fantastic list of prizes and incentives to help entice our volunteers and consumers to get involved and donate – everything from the iPad 2 to tickets to the ELLEN Show to signed copies of The Hunger Games.

Email Campaign
An email fundraising campaign focused on sudden cardiac arrest and Hands-Only CPR has been launched to approximately 1 million AHA supporters (both donors and nondonors). We are also conducting a few test emails driving nondonors in our file to Crowdrise to make their donations. We are interested to see if the incentive approach is effective in converting nondonors to donors.

Retail promotions
As reported in the SIF update, approximately 140 retailers have signed on to sell paper “white suits” for $1 in stores across the country. We plan to continue to make this promotion available throughout the year as retailers and their staff are enjoying the freshness of the campaign and the opportunities to educate their customers on how to save a life. We have also designed the materials so that a display of the white suit icon can remain in store, but the donor can tear off the bottom portion and take the lifesaving Hands-Only CPR instructions with them.

Help us spread the word by visiting http://www.crowdrise.com/handsonlycpr/fundraiser/americanheart?ref1=other.

Stacy AHA Science
Posted on Jun 17, 2011 by Stacy AHA Science
It's already gotten 35,486 views on youtube. Hopefully the humor will help it go viral. The more people that see it and remember it, the more people that are prepared it an emergency strikes.
Alyson PON Editor
Posted on Jun 17, 2011 by Alyson PON Editor
Ok, this is awesome! haha. .but seriously.. "it's a real life situation!"
Stacy AHA Science
Posted on Jun 16, 2011 by Stacy AHA Science
Check out the hilarious video, then go to http://ow.ly/5jQkK to find out how to win cool prizes!

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Stacy AHA Science
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Jun 16, 2011

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